CARRERA SS19
DRIVE YOUR STORY – THE RACING BEAUTY

Carmen Jorda has been racing since she was 10 years old. Despite her young age, she already has a great experience of what this can mean for a girl. It’s not just the risks, not just the speed or the fatigue. What really can stop a woman who wants to race, is old mentality and she knows this well. But despite this problem, she has always been able to follow her own direction, with no fear and no doubts. Always ready to rise her head and reach the finish line with courage and determination. This is driving for Carmen. Driving at 300km/h to overtake everyone and everything. Including obstacles. Because nobody else can drive her story.

Agency – FBC Milan Francesco Bozza – Chief Creative Office Massimo Verrone – Group Creative Director Gianluca Belmonte – Associate Creative Director Fabio Mazzucchelli – Senior Art Director Mattia Errico – Digital Art Director Christian Leoni – Digital Copywriter Valentina Salaro – Head of Social Valeria Semplici – Social Media Manager Paolo Costella – Senior Strategic Planner Carlotta Piccaluga – Client Service Director Claudia Frattallone – Account Director Emily Dobson – Account Executive Cristina Nardi – Producer Production House – 1806 Agency Head of Production – Andrea Bertuzzi Production Supervisor – Sara Angelini Video Producer – Niccolò Tiberi Director – Federico Mazzarisi Director of Photography – Michele Brandstetter Set Designer – Marina Lubrano Stylist – Luca Smorgon Hair & Make-Up – Fabio D’Onofrio Photo post production – Diego Speroni Video post production – Emilio Sapia Colorist – Daniel Pallucca Music and Sound Fx – Smider Noise Director's Cut Version.